Insight-led Strategic Advisory

Your business has a digital footprint and you need a skilled expert to steer it toward success. You're looking for a SQL pro who can analyze your business with a data-driven approach, then provide clear, actionable insights to optimize your product, economy, or monetization strategy. Let me conduct an honest, data-backed assessment to help unlock your company's full potential.

Economy & Monetization Overhaul

Your app or mobile game has succeeded in building a substantial digital audience. All that's left is a strategy to monetize that audience.

Allow me to design a highly segmented, player-specific, algorithmic economy that makes monetization its core feature.

Together, we'll revitalize your revenue streams and refine your player conversion tactics to turn monetization into a powerful growth engine.

Clean Data Initiative

Does your reporting have strange figures, missing data, or inconsistencies that create confusion? Dirty data could be the culprit. This consultation is designed to be a comprehensive health check for your data, aimed at identifying and resolving the root causes of data issues.

I will conduct a systematic evaluation of all your data sources, meticulously identifying any sources of dirty data that may be distorting your analytics and reporting. For any anomalies discovered, I will fix these issues in your ETL to ensure your data is clean, accurate, and dependable for business intelligence and decision-making.

With this service, you will finally gain accurate and trustworthy data!

Data Warehouse Design

In this consultation I'll work with your organization to design a data warehouse optimized for immediate BI dashboard integration. I'll implement ETL processes to convert your record-level data into well-structured aggregate tables tailored to your specific reporting needs.

The data warehouse will be crafted for ease-of-use, with intuitive and seamless joins, allowing data insights to flow from the warehouse to your BI dashboards effortlessly. This solution will enable turnkey reporting, empowering your team to make informed decisions quickly and confidently.

From Zero to Data: Transform Your Business With Data

Are you ready to start capturing data but are unsure where to begin?

In this consultation, I'll guide you through a structured approach to begin tracking key data to support decision making.

Together, we'll define every significant action within your platform, from clicks and page views to customer behaviors unique to your app or game. Each of these will be documented and used to capture user data.

I will then design and implement a scalable data pipeline tailored to your platform's needs. This pipeline will automate the collection, storage, and management of your data, feeding it into a central database ready to be analyzed. This will be a secure setup that grows with your business.

This consultation is perfect for businesses who want a data record for every customer interaction and want to be fully supported - and driven by - data.

Optimize Your Ad Spend By Predicting Lifetime Value

You've invested significant resources into acquiring customers through paid channels, but measuring the return on investment has been challenging. I will resolve this issue by developing a Lifetime Value (LTV) model that accurately predicts the 12-month revenue of your install cohorts within a week of installation.

With this machine learning model, you'll be able to reliably predict the ROAS (Return on Ad Spend) for your install channels and use these insights to reallocate your ad spend to top-performing ad networks.

I will ensure the model is scheduled and that predictions are easily available in a BI dashboard so you can adjust your ad spend dynamically, based on your install cohorts' predicted 12-month revenue.

Ultimately, this will provide a clear view of your paid installs' revenue trajectory, allowing you to maximize the impact of your marketing efforts and achieve sustainable growth.

Grow DAU By Predicting Install Retention

If you're focused on growing your digital audience, I offer a consultation that implements a custom machine learning model to predict paid install retention. By identifying high-retention installs, you'll be able to reallocate marketing dollars to ad networks that drive lasting engagement.

This approach not only increases your audience size (DAU) but also strengthens your customer base, leading to longer relationships with your customers. Let me empower your company with data-driven predictions that grow your DAU by identifying the ad networks with the best retention.

On-Demand Analytics Support

You have a strategically important BI dashboard or ad hoc analysis that's been on the backburner for some time. Due to limited resources, it hasn't been completed. Bring me in as an interim professional to get this project over the finish line. I'll provide your team the relief they need by leveraging my SQL and analytics expertise to quickly deliver the work that's been pending for far too long. Let's make it happen now!

BI Dashboards & Reporting Layer Support

You've got the data, but what's missing are the insights and reporting that bring your business strategy to life. This consultation is designed to bridge that gap by building an automated reporting layer that converts raw data into meaningful, decision-ready insights.

With my expertise, I'll develop a suite of automated BI dashboards tailored to your organization's needs. These dashboards will be designed to refresh consistently, providing up-to-date insights without the need for manual intervention.

Empower your leadership team with dashboards that deliver key metrics and trends in a clear, actionable format. Additionally benefit from reporting that's always accurate and up-to-date. Say goodbye to the days of outdated reports and manual upkeep, and hello to an efficient reporting system.

Haven't Found What You're Looking For?

If you haven't found what you're looking for, I'll create a tailored approach to fit your needs. Perhaps you want a different expertise or would like several existing consultations in one. Either way, select this option to start a collaboration with me to create your customized consultation!