Which Ad Network Has the Best Consecutive Login Behavior?
Watch this analytics tutorial if your priority is to grow your digital audience through your paid install channel. Rather than measuring the performance of your ad-networks through day 1 retention, we'll instead be calculating the percentage of those installs with consecutive login behavior. This method is perfect for identifying ad-networks that provide installs with superior retention. Ultimately, this will allow you to build an audience of highly engaged users who retain day-over-day.
Buy Now $9.99Learn The Percentage of Your Audience Logging In Consecutively
Ever wanted to know the percentage of your audience logging in consecutively? Following this tutorial, you'll be able to answer this question by calculating the percentage of your DAU (daily active users) that are logging in on back-to-back days. This is a great way to enhance a DAU chart by intersecting it with an engagement metric.
Buy Now $4.99Calculate The Average Number of Consecutive Login Days For Your Audience
Do you need to know the average number of days your audience is logging in consecutively? When players login back-to-back, is it for two consecutive days or six? In this tutorial, I'll show you exactly how to calculate this so you can seamlessly integrate this knowledge into your business.
Buy Now $9.99Ad Network Optimization: What Percentage of Your Installs Monetize Over Time?
In this tutorial, I'll show you how to grow your monetizer audience through an analysis that identifies your top performing ad networks at converting paid installs into lifelong monetizers. We will trace the percent of installs that monetize over time segmented by ad network. By the end, you'll be strategically moving marketing spend only to the ad networks proven to generate more monetizers.
Buy Now $4.99Which Ad Network Grows Your Digital Audience?
Today you're going to learn how to optimize your paid install channel to grow DAU. This analysis will help you identify the ad networks that overperform in providing your business with installs that retain overtime. It's a creative technique that will allow you to shift your marketing spend only to ad partners that excel in sending you retentive installs that grow your digital audience.
Buy Now $4.99Which Ad Network Has the Best Revenue Per Install?
This analysis will show you how to identify the Ad Network with the best revenue per install. Such knowledge will help you optimize your paid install channel provided you also account for the cost side of the equation (as represented in CPI or cost-per-install).
Buy Now $4.99What price point do you offer after a first-time purchase?
What price point should you offer a monetizer after they've made their first purchase? Should you offer them the same price point or surface a new one? In this walkthrough I'll show you an analysis that will help you answer this question so that you're prepared on day 1 to offer the best price point after each first-time conversion.
Buy Now $8.99Which Ad Network Has the Best Whales?
Are you purchasing installs from ad-networks and is your business whale-driven? If so, this analytics tutorial will show you the perfect method to identify ad-networks that provide the highest value whales. I will show you how to calculate the top ten percent of spenders per ad-network, then show you the ad-network with the highest lifetime revenue - on average - for their whales.
Buy Now $7.99Which Ad Network Has the Best Retention?
This analytics tutorial will show you how to pinpoint the ad-network with the best retaining paid installs. Knowing this methodology will finally give you the freedom to only reinvest in ad-networks that grow your digital audience!
Buy Now $9.99Install Month with the Best Conversion To Monetizer
Every install has an associated customer acquisition cost. Join me today as I show you an analytics technique to identify the install month with the highest percentage of new users becoming a monetizer! Once you can identify the best performing month, you can zero-in on the product or ad-network reasons behind your success.
Buy Now $12.99How Long Do You Have Your Whales For?
As soon as a big spender makes a purchase wouldn't you like to know how long your business will have them for? In this tutorial I'll show you how to calculate the average lifecycle for your most lucrative population - your whale cohort. I'll show you how to estimate the average lifecycle of your top 1% of spenders, and with this knowledge, empower you to strengthen your lifecycle and loyalty program strategies to match your expected whale lifecycle.
Buy Now $12.99Ad Network Getting Better or Worse Over Time?
Should you cut an ad network or invest even more? That's the essential question for online businesses with paid install channels. In this analytics walkthrough, we'll select one ad partner (ad network 16) and compare their current performance to historical months to determine if there's improvement over time. This will help you decide if you should invest more or cut your losses. Join me on this fun use-case!
Buy Now $7.99Are You Buying the Same Installs Over and Over Again?
Are you buying the same installs over and over again? In this analytics tutorial I'll show you how to unravel the many-to-many relationship between device and customer so that you can quantify the number of installs that are truly brand-new to your business versus those with a recognizable device or customer ID.
Buy Now $13.99Fastest Way To Calculate Monetizer Lifecycle!
Are you looking for a 5-minute solution to approximate the average lifecycle of your monetizers? In this tutorial, I'll show you a super simple technique to reveal this information so you can avoid the overly complicated methods that often hamstring organizations from taking action.
Buy Now $4.99Two Metrics To Rule Your Audience Growth!
Everything you need to know about audience growth is in two metrics: MAU and DAU/MAU. The first shows you the number of users that login to your business on a monthly - or trailing 30 day - basis. The second, tells you the percentage of those monthly users that login daily. Together, the first metric tells you the absolute number of customers engaging with your online product, with the second telling you the intensity of their retention. In this analytics tutorial, I will show you how to get these vital statistics for your own business.
Buy Now $5.99Are Your Customers on Multiple Devices?
What percentage of your customers are logging in on multiple devices? This is a key insight for your online business, as it impacts both user acquisition and your approach to device support. Join me on this analytics walkthrough to help you surface this insight for your own business!
Buy Now $7.99Percent Paid Installs Reacquired
If you're acquiring customers through paid install channels, let me show you the cumulative percentage of those installs that are already known to your business. This will reveal the wasteful spending in reacquiring the same customer. Watch now to gain a new perspective on the performance of your user acquisition spend!
Buy Now $6.99