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Ad Network Optimization: What Percentage of Your Installs Monetize Over Time?

Ad Network Optimization: What Percentage of Your Installs Monetize Over Time?
Duration: 27:35 Published on: Dec. 27, 2024

In this tutorial, I'll show you how to grow your monetizer audience through an analysis that identifies your top performing ad networks at converting paid installs into lifelong monetizers. We will trace the percent of installs that monetize over time segmented by ad network. By the end, you'll be strategically moving marketing spend only to the ad networks proven to generate more monetizers.

Tags:

  • Install Cohort Analysis
  • Monetization Strategy in SQL