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Which Ad Network Has the Best Consecutive Login Behavior?

Which Ad Network Has the Best Consecutive Login Behavior?
Duration: 37:12 Published on: Dec. 29, 2024

Watch this analytics tutorial if your priority is to grow your digital audience through your paid install channel. Rather than measuring the performance of your ad-networks through day 1 retention, we'll instead be calculating the percentage of those installs with consecutive login behavior. This method is perfect for identifying ad-networks that provide installs with superior retention. Ultimately, this will allow you to build an audience of highly engaged users who retain day-over-day.

Tags:

  • Consecutive Login Tracking
  • Customer Retention Cohort Analysis
  • Customer Retention Metrics
  • Install Cohort Analysis
  • SQL for Customer Retention